Sundown Music Festival Asia 2013, the ultimate beach music experience has finally reached your shores! Imagine electro waves hitting the coast, mixed with audio and visual vibes to saturate your senses. Sundown is the reality that all ravers dream of. Step out of the club and say hello to the great outdoors, where the sand, sun, sea and breeze meet with the vibes to give you an experience like no other..
Chameleon begin its journey with Sundown Music Festival task force as the creative director of the project, creating the brand identity from scratch on the iconic event logo to being involved in its creative communication strategies digitally and physically through Point of Sales Material (POSM) with sponsors such as Hotlink, CLEO and ESP (Enjoyable Safe Pleasure).
Believing in conceptual construction from a brief right through to fine execution of fine prints such as posters and flyers for the project. Chameleon handled high security ticket printing, wristband printing and nevertheless all point of sales materials fine print.